• ISO:9001 quality certified
  • Excellent customer service
  • Expertise in more than 120 languages

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International branding for Australian business

The most important words you will ever need to have translated are your company or brand name. Localising your logo can be just as critical to your international success.

We have the expert networks, knowledge, and experience required to provide the advice and effective branding you need to successfully expand your Australian business into new markets, including China, Japan, and Korea.

Translating your company name

A great deal of care and thought went into coming up with your English company name, and your name in other languages should be just as well considered.

Whether you need your Australian company name transliterated in Japanese, localised in Arabic, or adapted for another market, we offer the services of in-country copywriters, many of whom work for AAA agencies.

Our copywriters will provide explanations of the cultural implications, origins, and associations of the words or characters, a pronunciation guide, and English back translation. They’ll also provide several options, so you can choose the brand name that is most in line with your intended image.

Why choose Asian Absolute?

Talk with your local audience in the language they understand.

It’s more than just the actual words – it’s understanding the culture, knowing the local slang and making sure that your audience’s preferences are always met.

  • You’ll always be working with a native speaker of your target language – important when you want to communicate like a local
  • Take advantage of our longstanding expertise in many industries
  • Get the swiftest turnaround of any project – we have a global network of linguists
  • Relax knowing that we meet the exacting ISO:9001 quality management standard in all work we do for you


Asian Absolute helped in the challenging task of building a world-class translation service. They provide top quality, personal service.

Financial Times

I was extremely impressed by Asian Absolute’s hard work to complete the project to our high standards and within a very tight timeframe.

Global Witness

Many thanks for your help and also for providing an interpreter for the week, she was absolutely fantastic and a real life-saver!

Guinness World Records

Localising your logo

For many markets, it’s advisable to use a localised logo. This might be your English logo incorporating your localised company name, or it might be necessary to alter your logo to make it suit local tastes.

We offer the services of Chinese, Japanese, and Korean branding experts – again, most of whom are highly experienced designers working in-country for the leading agencies.

Our designers will provide explanations of the historic and cultural backgrounds, links, and associations of the images, characters, shapes, and colours. You’ll be able to choose the option that presents your brand in the way you’re intending.

The flexibility to do what’s right for your brand

We will listen to what you’re looking for, and instruct our creatives accordingly. We can give our copywriters the freedom to move a long way away from the original English if necessary, or they can stay closer to the literal meaning. Regardless of how creative we get, we’ll always follow your branding guidelines.

Talk to us about effective branding in Asia, or enquire for a free quote now.

Get a free quote

Frequently Asked Questions

How much will my translation cost?

The long answer is that your translation cost will vary depending on things like the volume of material you need to have translated, your target language/s as well as several other important factors.

The short answer is that it’s always best to get in touch for a free quote. There’s no fee or obligation – and you can get a clearly costed price breakdown of your specific project so you know exactly where you stand.

Do you offer discounts for volume?

If you often find yourself in need of professional translation services, we may be able to offer you special rates. These will be based on the amount of work and level of partnership you have in mind.

We do this for numerous regular clients around the world, ensuring a cost-effective solution for each client’s unique requirements.

How do I pay for my translation services?

We accept domestic and international bank transfers, most major credit and debit cards and PayPal payments from both private individuals and companies. Just let us know how you prefer to pay and we will be happy to suggest a method which is convenient for you.

Need help with your project? Give us the details, and we'll be in touch with you shortly.